Vacheron Constantin

“The Exceptional Voyage” is a groundbreaking immersive experience developed in collaboration with xydrobe for Harrods and Vacheron Constantin. Set within the luxurious environment of Harrods, this multisensory VR journey celebrates the rich history and partnership between these iconic brands. The experience invites guests to explore the hidden corners of Harrods through the craftsmanship of Vacheron Constantin, brought to life with state-of-the-art 4D storytelling technology.

The team was tasked with creating a 10-minute, 360-degree VR animation at the heart of this unique experience. Working closely with xydrobe—who handled the physical location, concept, and storyboarding—the team helped bring the vision to life. The bespoke VR cinema inside Harrods accommodates up to 20 guests and combines top-tier headsets with tactile sensations of wind, temperature, surround sound, and a range of scents for a fully immersive experience.

Being at the forefront of the project, we led the modeling, texturing, and rendering of the 3D environment, and crafted all the animations and visual effects. We integrated iconic elements from Harrods, including the elevator, the vault, the Egyptian ceiling, and the rooftop helicopter platform, turning them into key scenes. The fact that these locations are usually off-limits to the public made the experience even more captivating. This resulted in a uniquely entertaining adventure blending reality with imagination.