Mondelez Opens Boutique at Schiphol Airport
Discover Mondelez's first boutique-style shop-in-shop at Amsterdam Airport Schiphol, featuring Toblerone, Oreo, and Milka with unique personalisation and gifting options.
Mondelez World Travel Retail (WTR) has launched its first boutique-style shop-in-shop at Amsterdam Airport Schiphol, in collaboration with Schiphol AirPort Retail and Gebr. Heinemann. The 62sq m store, which opened on 25 May, showcases Mondelez’s iconic brands, including Toblerone, Oreo, and Milka, offering travellers a premium and personalised shopping experience.
The store is designed to elevate the passenger experience at Schiphol Airport, with a focus on delivering unique and memorable moments. The partnership aims to bring excitement to travellers through innovative design, personalised gifting, and a strong connection to Amsterdam’s local culture.
A key feature of the boutique is its advanced Toblerone sleeve printer, which allows customers to personalise 360g Toblerone bars. Additionally, shoppers can customise ribbons in multiple colours, instantly printed in-store. These features highlight Mondelez WTR’s commitment to creating a one-of-a-kind experience for travellers.
The shop also celebrates Dutch culture with a gifting station shaped like a traditional Dutch windmill and a biscuit section designed to resemble a local bakery. Amsterdam-themed Milka and Toblerone bars, along with an exclusive Amsterdam bag, are available as gifts with purchase. These elements connect the store to its surroundings, offering a localised and immersive experience.
To further engage travellers, the boutique features an eye-catching artificial tulip wall, perfect for photo opportunities. A giant screen showcases the newly launched Toblerone equity design, inviting passengers to play an interactive game. The Oreo Game in the bakery section adds another layer of engagement, making the shop a must-visit destination at Schiphol Airport.
Jaya Singh, Mondelez International WTR Managing Director, expressed pride in the collaboration, stating, ‘As pioneers of Sense of Place, it brings me great joy to see how the Mondelez team brings innovation to concepts we have championed for nearly a decade. This project’s design elements unique to Amsterdam perfectly embody our vision.’
Simon Asmus, Schiphol AirPort Retail Managing Director, emphasised the importance of delivering unique experiences, saying, ‘Today’s travellers seek something exciting and unforgettable. Through this partnership with Mondelez and Gebr. Heinemann, we aim to create memories that last.’
Jens Peter Peuckert, Gebr. Heinemann Marketing Director, highlighted the collaborative effort, stating, ‘Our partnership with Mondelez and Schiphol sets new standards for engaging consumers in duty-free shops. The shop-in-shop concept ensures spectacular assortments and unforgettable experiences.’
